about

Assignment TV produces cinematic stories that bridge culture, Nature, and imagination, revealing the urgent and important stories of our time.

Assignment TV was founded by Jason MacFarlane, a creative pioneer with two decades on the frontlines of storytelling.

from global brand campaigns and award-winning music videos to underground art movements and regenerative collaborations that reimagine our future.

Assignment TV is a bridge between subculture and permaculture, between the digital world and the earth beneath our feet.

We believe in the transformative power of storytelling as an act of regeneration.
Every project we take on is an assignment with meaning: to shift perspective, reveal connection, and build the blueprint for a hopeful future.

What We Do

Cinematic Storytelling.
We produce films, series, experiences and documentaries that move people, exploring the intersections of culture, nature, and imagination.

Purpose-Led Branded Content
We collaborate with visionaries, brands, and communities to tell authentic stories that matter, turning purpose into culture.

Creative Direction & Production Services
From concept to completion, we lead creative development and execution, bringing bold ideas to life with craft, intuition, and cinematic precision.

Cultural Projects & Experiences
We produce original flagship content like Reimagine, a series and podcast amplifying the rebel heroes shaping regenerative futures.

We listen deeply.
We live the stories we tell.
We believe collaboration is the future of creativity.
And we see storytelling as a regenerative act, a way to reconnect people to the living systems that sustain us all.

Brand Universe

Home planet and assignment tv, A Storytelling Ecosystem for Regenerative Futures

Together, we imagine and produce the stories of a regenerative future.

Home Planet and Assignment TV are two halves of a creative whole, an ecosystem designed to bridge imagination and impact.

Home Planet is the creative agency and storytelling lab, where visionary strategy, cultural insight, and regenerative imagination take root.
Assignment TV is the production studio and cinematic engine, where those ideas are brought to life through film, content, and experience.